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Proudly supporting women and women-owned businesses

At Sobeys Inc., we are committed to making diversity, equity and inclusion part of everything we do. Our local supplier program is a natural extension of this journey towards building an inclusive culture. By supporting women entrepreneurs to grow and scale their businesses, we are bringing greater diversity to our stores, our customers and in helping support the communities we serve. Here are some of the women-owned businesses we proudly support in select stores across the country. Check your local store for a selection of products.


Portrait of founder Ashlee Steinhauer smiling in her kitchen.

Worthy, Calgary, Alberta - Meet Ashlee Steinhauer

Worthy is a Calgary-based jam and preserves company founded by Ashlee Steinhauer. In 2014, Ashlee became passionate about making jam while in a 12-step recovery program. A couple years later, she started to get her zest for life back and decided to focus on making jam full-time. Worthy's jam flavours include Earl Grey Lavender Peach, Strawberry Cardamom, and Vanilla Rhubarb. "These flavours are what make Worthy jams distinct. Our customers enjoy that the jams are not your average jar," says Ashlee. Worthy jams are made without artificial sweeteners, flavours, and colours. They are vegan, gluten-free, and made with natural citrus pectin and organic cane sugar.

Portrait of founder Alexandra smiling in a forest landscape.

Sarjesa Tea, Calgary, Alberta - Meet Alexandra Daignault

Sarjesa Inc, an Alberta based tea company. Sarjesa makes radically tasty tea, Confetti Sweets, Sherwood Park , Alberta - Meet Kathy Leskowusing a combination of Canadian and International ingredients. They work alongside small farms, foragers, and suppliers, to create deeply flavourful, aromatic, premium teas and tisanes. Alexandra started this company as a university student as a way to raise awareness of violence towards women, while supporting local violence prevention programming for women in crisis. Today, they donate 20% of their profits to the Awo Taan Healing Lodge Society in Calgary.

Founder Nada wears hairnet, apron, gloves and is in factory setting with large vat of chickpeas.

MotherMayI, Calgary, Alberta - Meet Nada

Founded here in Calgary Alberta, MotherMayI brings you a modern selection of vibrant hummus dips. For Nada, being a mother of four means that food is their second language. She believes that good food goes a long way in nourishing our bodies. That's why their ingredients are all natural with clean labels. Their healthful, nutrition packed vegan line up of hummus dips includes Original, Roasted Beet, Sweet Potato and Spicy Sriracha Hummus. Dip in and find out why MotherMayI is award-winning and a fan fave in our city. Dip local, eat local, and shop local! Happy hummus dipping!

Portrait of Confetti Sweets owner Kathy smiling wearing pink and in storefront setting.

Confetti Sweets, Sherwood Park , Alberta - Meet Kathy Leskow

Kathy Leskow was a stay-at-home mom with a sweet tooth and big ambitions, so she turned her love for baking into a cookie business that just keeps on growing! She started by selling her totally awesome cookies at local farmers' markets, and before she knew it, she had to secure a storefront to keep up with increasing demand. When you enter our bakery, one of the most common remarks from our customers is how incredible it smells. That's when she had an idea-let's make a cookie mix so that people can bake our delicious cookies in their own homes-filling it with the warmth and aroma that only fresh baked cookies can bring. We are so happy to be able to make baking easier, faster and less messy for all those busy people out there...and don't worry, we don't mind if you take all the credit.

Portrait of Founder Natalia smiling, standing in front of white wall.

Seven Spice, Calgary, Alberta - Meet Natalia

Natalia grew up eating spicy food thanks to her family's Yugoslavian roots, and her passion for home cooking. One day she was frustrated that she could not find a quality Chili Oil. She and her mother Anna started playing with ingredients in the kitchen, and before you could say the words "chili oil", Seven Spice Chili Oil was created. The number 7 inspires the name, Seven Spice as it was originally made with 7 ingredients. Seven Spice chili oil is available in hot, mild and extra hot.